Branding Strategies for Small Businesses

Branding is a way of defining your business to your target audience. In other words, it is the way in which your customers perceive you and is not just a logo or slogan. A brand is not just about the logo, it is the public personification of your company, conveying...

Benefits of Customer Service as a Marketing Tool

Customer service is all about preserving the customers you have and also the Customer service professionals don’t necessarily need to have any marketing training. It is now an integral part of the marketer’s job with customer retention increasingly becoming a...

How To Cope With Disability

Many of us have a hard time dealing with disability when it suddenly comes out of nowhere. When these circumstances arise, they can blindside us and make us feel like God or life or the world has it in for us. Let’s say you were in an accident and suddenly paralyzed...

What to Do with a Masters in Adult Education

A master’s degree in adult education is one of the more versatile degree options out there, as there areplentyof potential career paths. Working to help adults achieve their educational aspirations at whatever point they are in in their life is inspiring. Some adults...

Should you Quit your Job and Travel the World?

Traveling brings with it new experiences and life lessons which can’t be learnt on a nine to five job. One should definitely travel the world. But traveling is one thing that you should do just for the sake of traveling and not to escape the realities of the...

How to Protect Yourself from a Financial Ruin

Be safe, and not sorry. Don’t ignore the obvious signs: A storm doesn’t just hit you, sinking your financial boat. There are signs. When you are having trouble paying for your housing (mortgage or rent), when you start paying for gas in increments instead of filling...

What can You Do Instead of Advertising?

In 2016, according to reports an average firm was expected to spend about 30% of their budget on marketing. General Motors spent an impressive $4.2 billion on advertising last year, while rival Ford followed closely with $3.9 billion in ad spending. Now, THAT is...

Things You Learn from Steve Jobs

Who hasn’t heard the ever popular, ever inspiring Steve Jobs’ commencement speech at The Stanford University, in 2005? He told three stories of his life- one about connecting dots, one about love and loss and the last about death. He talked about how he dropped out of...