Top 4 Exam Tips for b-school Aspirants

Hey MBA aspirants! Let me make your weekend productive by giving you some homework. Funny how you must have been hating weekend homework in school and now you are looking for good study material for the weekends. Well, I am bringing to you an article that will help...

How to Maintain a Proper Content Creation Workflow

How long does it take for a blogger to come up with a blog post of about 1000 words on an average? If you are average at this job, it will easily take about 3 to 4 hours easily. But, to be honest, writing is just of the many steps of this process. There are so many...

Logos and their Colors

If you close your eyes and try to imagine McDonald’s logo, you would see the red arches and a yellow background – yellow and red are the colors that you would associate with the famous burger chain. There is no way any shades close to blue or grey seem to fit the...

Why is WhatsApp a Great Marketing Platform for Startups

Ever since WhatsApp was launched in 2009, it has surpassed the traditional texting, especially in large countries like India, Brazil, Indonesia, etc. Text messages may still be prevalent, but what WhatsApp has done to the users is something very different, the...

When Interim Recruitment Could Benefit Your Company

Interim Recruitment is when hiring takes place on a non-permanent, temporary basis. Interim recruitment can be a great remedy for companies when they are facing recruitment issues, usually when there is some sort of time factor that does not allow the necessary...

How to Follow-Through Your To-Do List

Knowing how to execute a task is important, but knowing when to execute is what improves productivity. The digital age has led to serious development of technology, but with so many distractions around, it has become extremely difficult to sit through an hour without...

Understanding Currency Markets

Why​ ​currency trading ​is​ ​a​ ​24-hour​ ​business Forex markets are open across different countries worldwide during their local business hours. Forex can be traded online in various exchanges across the world and, unlike the stock markets, don’t close at the...

How to Practice Self-Care when you’re Self-Employed

Image by rawpixel CC0 Self-care is essential for maintaining productivity, quality of work and personal health, especially when working independently. Whether you’re working from home or an office, being self-employed can mean that you miss out on valuable employee...

Fixating on Being Different can Hurt Your Business

Every business wants to be unique from others. The USPs of a business are something that most of them believe help them stay strong in the market. However, it’s not always about being different as for most of the time what customer wants is whether you are catering to...

The Dark Side of Entrepreneurship

Running a business and being an entrepreneur may sound interesting and fascinating, but the real hardship that one faces to be one is what makes him really successful. Entrepreneurs learn from others experiences and by the mistakes they make. They are good listeners...