If you want to make money online, then you’re going to need to drive traffic to your business’s website, and the best kind of traffic is organic traffic. Paying for every click simply isn’t going to work in the long term.
Getting organic traffic isn’t easy, but with the right strategy and some hard work, you can gradually build those traffic numbers. Here’s how:
- Make Your Content Top Notch
If you build it, they will come isn’t necessarily true when it comes to the internet. In fact, you could create some of the most compelling content known to man and still not get any viewers. However, your content is still the most important part of your website. When you create high-quality content, people are more likely to stay on your website, visit it repeatedly and recommend it to others. You’re also more likely to get backlinks from other sites.
The length of your content is also an important factor for your SEO. Longer content typically ranks higher in search engine results, with top 10 results averaging over 2,000 words each.
- Target Long-Tail Keywords
Getting your pages as high as possible in search results makes a huge difference in terms of organic traffic. After all, 75 percent of people browsing the web don’t look past the first page of search results. However, it’s very difficult to rank near the top for broad keywords. That’s why it’s important to choose long-tail keywords and build your content around those.
Let’s say you have a website that sells football equipment, and you plan to write a page about choosing the right football to bring in customers. The keyword “best footballs” is very broad, and ranking high will be difficult. You’ll have much better results if you target something like “best youth footballs under $30,” where you’ll have less competition.
- Build Your Backlinks
Searching is only one way that web users find websites, but they’re just as likely to go to a new site because there was a link to it on a site they were already visiting. That’s why it’s crucial for you to find high-quality sites that can backlink to your own. One way to do this is writing guest blog posts. This is a mutually beneficial arrangement for you and the other site owner – they get content to put on their site, and you get a backlink.
There are several other methods you can use to get backlinks, such as the skyscraper method or creating infographics. Look into different methods to find those that will work best for your business.
- Optimize Your Site
To build and retain your organic traffic, you need to optimize your site, including every post you make on it.
One of the first things you should do with your site is check its speed. You can do this using Google Developer’s PageSpeed Insights tool. This tool is free of charge and rates your site’s speed on a scale of 1 to 100, with 85 and above being good. It also rates your site’s speed on mobile devices, and provides information on how you can make your site faster. Ensuring that your site is fast means that users won’t abandon it because of slow loading times.
Optimizing your content means you set it up in a way that gets you the best search engine results. The easiest way to do this is by installing an SEO plugin on your site to analyze the content you create and provide suggestions on improving its SEO. If you’re using WordPress, Yoast is a popular option.
You probably won’t get huge organic traffic number overnight. But if you follow the right game plan, you will see consistent increases which can add up over time and make your site much more profitable.