customer service as a marketing tool

Customer service is all about preserving the customers you have and also the Customer service professionals don’t necessarily need to have any marketing training. It is now an integral part of the marketer’s job with customer retention increasingly becoming a marketing function. Customer plays a significant part in marketing by strengthening your relationships with your current customers and retaining them.  A good customer service will help your business grow and keep loyal customers within reach. It’s not enough to just be great at sales. It is important to provide the best customer experience possible and to deepen the client relationship by investing time and energy in. When your customers like the experience you deliver, they’re less likely to question your service. Providing excellent customer service from questions to post-purchasing is one of the major keys to having an effective marketing tool. Here are a few benefits of customer service for you business:

1) Customer relationships: The factor most important for a company’s continuing success is its relationships with clients. Customers will have a stronger relationship with your company once they understand that you are honestly trying to make their lives more comfortable. You stay connected with them and address their concerns, and they’ll spread the word to other people who can benefit your business.

2) Customer Loyalty: Great customer service will lead to company loyalty, which in turn makes it much less likely that a customer will doubt your service and leave you for your competitors. The core of good customer service is bringing old customers back and attracting new ones. Customer loyalty has a direct connection to a company’s financial results. Loyal Customers buy more and are often willing to pay more and hence create a steadier cash flow for your business. It is far easier to sell products and services to existing customers than to someone you don’t have a relationship with. According to the White House Office of Consumer Affairs, loyal customers are worth up to 10 times as much as their first purchase.

3) Increase in sales: Good customer service being one of the most important aspects of a company in order for them to grow, can lead to repetitive business and referrals for new customers. Customer service, if done right, can help you widen your reach. Researches have shown that 86% will pay more for great customer service and 40% will buy more when they experience great customer service.

4) Makes your Customers more Knowledgeable: Customer Service professionals providing the customers with information, not only educate them on product features, but also help them understand the company better. It makes it easy on you for the customers to be as informed as possible because in the future, if an issue arises they might able to solve it on their own.

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