Influencer marketing is the big thing in the marketing industry, but getting celebrity influencers for your advertising campaigns may not be very cheap. Influencers, macro-influencers, with a larger following come with a huge fee, even though they can probably do wonders for your brand’s popularity. But, for most small businesses, this is a distant dream.

So, for you small businessmen, if you set your sights a bit lower, you could score yourself a good micro-influencer, who is probably more connected to your business than a high-ended celebrity. Micro-influencers are people who are very active on the social media and who are relate the same field, who are personally invested in your product as well. In fact, these people actually promote your products, because they talk about real experience of using your product.

Going for a micro-influencer with 8000 followers may prove to be better decision than to put all the revenue into hiring a macro-influencer with a million followers. So, there is a more likely rise in sales if makeup startup chooses to opt for a beauty blogger instead of a TV actress or a movie star.

How do you find the most perfect micro-influencer for your company? Well, start searching the social media. These days, it is all about your Facebook, Instagram and Twitter. You have to first choose a suitable platform as per your target audience and then search for relevant keywords or hashtags.

You would want to invest in someone who actually uses your product or service, rather than someone who doesn’t have a vested interest in your company. You need to find someone who uses your product and gives the world a much real feedback. This way, you know exactly what they’d tell their audience behind closed doors when you’re not around. You can go for local talents in your area and approach them. When you target different such micro-influencers, you are promoting your product in sections and groups rather than on general mass level.

When you invest in someone to work with you, you need to make sure the person is on the same page; if he understands what your company aims to achieve. It is important for you, as a leader, to give him an imagery, to get to see and understand your vision. So check for compatibility.

Micro-influencers are surely better alternatives, where you save money, target your audience at a much stronger level.