In today’s market, selling mattresses online is a booming business. Brands like Casper, Saatva, or Nectar are living proof that you can become a successful business, with huge sales, in less than a year. Still, they didn’t become a name in an industry where competition is around every corner by just slapping together a site.These brands have one thing in common: fantastic customer experience.
You need to know how to sell your product by offering possible customers an exciting online experience.But this is not easy to achieve, especially now when the gates of online shopping have been opened in this niche. So how can an online mattress startup make its own path?
I talked with experts in both online commerce and mattress industries and learned there are six important elements to consider.
#1: Know Your Audience
It’s important to know the group of people who will want to buy your product, but it’s also important to know how to address their needs. For instance, if your mattress is great at alleviating back pain, but it can only accommodate side sleepers, this feature should be promoted by both the site and your marketing campaign. This way, you only attract potential buyers on your site.
#2: Simple Browsing
Keep in mind that people are used to a complicated experience when it comes to buying a new mattress. So, a site that’s easy to browse and offers all the necessary information upfront, will definitely gain users’ sympathy and respect.
If people like your site, they’ll tell their friends and acquaintances about it, starting a very effective word of mouth campaign.
#3: Networking is Important
Your site needs to be promoted and while a marketing campaign is great, you also need to use social media channels to connect with people. Of course, this doesn’t mean just social networks; it also means using forums, blogs, and review sites to spread the word.
The founders of trymattress.com shared that people are always interested in new products and like to learn more about startups in this niche.
#4: The General Atmosphere
You are in a niche where comfort is the expected result – after all, people look for better beds because they want to sleep better. So, you must make viewers comfortable on your site – make browsing a pleasant journey.
You can do so by using warm colors, aery designs, and interesting content (such as videos, image galleries, and text that explains how your product will improve buyers’ lives).
#5: The Power of the Brand
As I mentioned at the beginning of the article, there are some powerful brands that sell mattresses online. They couldn’t have achieved such levels of success if people didn’t get to identify the product with the brand and the brand with the idea of ultimate comfort (which is different for everyone).
In order to succeed with a new site, you need to create a unique and well-defined brand. Once your brand has something to say, people will listen.
#6: Keep it Simple
Simplicity is the biggest secret in this niche. Everything, starting with the marketing campaign and ending with delivery must be easy to process and fast. People don’t have time to browse through catalogs looking for densities and materials, so you have to make everything simple and easy.