Social media marketing is one of the most effective tools of digital marketing. Small businesses wouldn’t need a marketing budget if they use their social media pages correctly. Social media can be used to acquire potential customers and learn about their needs and wants. It also helps the brand communicate about its vision, products and future prospects to its followers. There are so many different channels available today – Facebook, Instagram, LinkedIn, YouTube, Twitter, Foursquare, etc. and depending on the type of audience you are dealing with and their interests, you can make your choice.

Once you have made that decision, it is important for you to have the right team in place, with a correct leader to be in charge of managing your brand on the social media. This in-charge is known as a Social Media Manager, who understands your company’s message and is able to engage the brand with the customers. Here are some points you need to consider before you appoint your social media manager:

(1) The first thing to consider has to be the price of the manager. The fee depends upon the number of platforms, the number of posts and the number of client the company is dealing with. So, keeping all these points in mind, the price is decided. Usually the price starts from $500 and on.

(2) Remember, you cannot expect to see the results right away. Your social media manager will take some time to build the social media community – takes about six to eight months to stabilize the brand on the channel. But, you should make sure your manager is posting quality content and engaging with audiences on a regular basis. Regular posts sharing your company’s new offers, new deals and new products in a tempting, interesting manner will get your company more customers and the manager has to make sure all this is happening on a timely basis.

(3) As much as you need to trust your social media manager, it is equally important to make sure that you do not remain in the dark. Ask questions, and reports to measure progress. Keep yourself involved as much as possible, but don’t step on their work or be too poky.

In order to establish a proper network on the social media platform, you should appoint a proper social media manager who is able to share your brand’s message in the correct manner and attract more potential customers.